Commercial B2B Business and Leadership Expert
If you need to transform your business maximizing customer and talents retention to improve your results and sustainabaility:
My Proposal
Humanizing Business in the era of AI is key, as both our team and our customers are people.
In business, the image of a ship is often used, people talk about storms, having a clear north, and the leader is compared to the captain.
As a sailor and B2B business expert, I know there’s a lot of truth in this metaphor. If we don’t have a clear purpose (destination), understand our team’s characteristics (crew), and account for market conditions (weather), we become very vulnerable to
external factors beyond our control.
Just like in navigation, company size doesn’t matter — these are the minimum requirements for success (reaching the destination).
If your company struggles with client retention, low profitability, or high staff turnover, I can help. I’m passionate about sharing my experience to improve commercial team efficiency, profitability, and to build a culture and processes centered on the client.
My methodology is based on four pillars:
Clear Purpose
Having a clear purpose is not only the starting point but also a strong motivator for our team and customers. It serves as our lighthouse during challenging times.
*Start with Why® de Simon Sinek
Human Leadership
Developing a culture of human leadership, prioritizing the well-being and our employees’ development, motivating them to unleash their full potential.
Customer Focus
Customer loyalty is as crucial as it is challenging. Developing a customer-centered organizational culture that creates an emotional bond is essential. It takes time and I know how to do it.
Aligned Processes
Even with a clear purpose, appropriate leadership, and culture, if processes don't work well, the customer experience will suffer. Therefore, having aligned and agile processes is key, creating a team culture.
How Can I Help You?
I have the experience and training to support you in the development of each of these pillars. Having worked in both large corporations and family-owned businesses allows me to understand the unique challenges of each and speak their language.
My approach is personalized, as I don’t believe there’s a one-size-fits-all model every company should be approached differently based on its size and the market in which it operates.
In the "Offered Services" section, you can view my proposal in detail. In summary, I focus on the commercial and leadership areas to transform your organization, placing the customer at the center and ensuring this is reflected in results. Furthermore, in such a rapidly changing environment, reviewing the commercial strategy and the GoToMarket approach is essential.
Who Am I?
My name is Martin de la Roza. I hold a degree in Chemistry and have 35 years of experience in both multinational and family-owned companies in B2B environments.
I’m passionate about people and deeply believe that it is through team motivation, a healthy culture grounded in strong values, and a
strategy that we can achieve even the most challenging goals.
I can help you improve your commercial team’s efficiency — in organization, training, and in one of my personal passions: pricing management.
If you’d like to know more about me, click “Read More” or follow me on LinkedIn.